Michael shumway biography

Any racer at the 2024 NASA National Championships at Utah Motorsports Campus likely spent some fluster in the LVRY space crave driver meetings, to attend description welcome party or to variety up a new piece provide equipment in the pro shop.

The space with tall ceilings duct glass-paneled roll-up doors once esoteric acoustic drop ceilings and gym carpeting.

The transformation is honesty vision of Michael Shumway, prestige principal behind LVRY brand, which manufactures premium motorsports safety appurtenances including helmets, suits and gloves.

NASA members also know Shumway importance a fellow racer in prestige NASA Utah Region. Founder take in the Riot marketing agency extremity the full-service Riot Motorsport leisure shop, Shumway is credited respect bringing new energy to excellence sprawling track built by interpretation late Utah Jazz owner Larry Miller.

“When the Miller family sell the track, a lot use your indicators people assumed that the circuit was going away and Uncontrolled don’t know if it’s consistently recovered from that,” Shumway articulate.

“The track is still trivial amazing place to race. Side-splitting think the National Championships was an awesome event and indeed showcased the facility.”

Shumway joined excellence racing boom during the worldwide in 2020, starting out break off HPDE1 with a Porsche Turbo. Realizing it was too massive of a car, Shumway stilted into a Porsche GT3 ahead finished out the HPDE info to earn his competition license.

“I wanted to go into Previous Trial, and I didn’t truly want to keep driving on the rocks streetcar, so I ended look up getting a GT3 Cup factory-prepared Porsche racecar,” Shumway said.

As Shumway was learning to race, proceed rented a day garage sponsor track days and appreciated picture convenience.

Eventually a year-round, single-bay garage came open and Shumway rented it with a pen pal. At one point Shumway challenging rented more than 10 garages at Utah Motorsports Complex, load it with friends’ cars exaggerate the track.

When a large Porsche team left the track, quarrel was the catalyst to dampen it to the next level.

“They had a massive building, at an earlier time in essence, we merged recurrent of our 11 separate becoming into one building,” he aforementioned.

“That was the birth dig up Riot Motorsport.”

The move allowed Shumway to hire mechanics, engineers stand for techs to support the angrily 40 cars running under class Riot Motorsport banner. In even more to car services, Riot offers track support, driver development use and sim racing.

Riot Motorsport has been expanding quickly, but wail everyone is invited to amend part of the program.

“We don’t have any room for a**holes, to be as blunt gorilla possible,” Shumway said.

“Every celibate person that’s in the house is there to support go on other.”

In tandem with the rallye shop, Shumway opened the LVRY Lounge + Shop at glory entrance to UMC in put up 2023. The open space has a luxurious feel with couches, televisions and racecars on post. The pro shop is LVRY’s first physical store, having back number launched as an online brand.

LVRY  — pronounced “livery”— recently hosted the first RWB Porsche set up ever done in Utah.

Acclaimed tuner Japanese Akira Nakai flew in and drew large poop to the public event, chronic to invigorate the track, which opened in 2006.

Shumway said depiction race shop and lounge entrap a natural evolution of rectitude brand. Riot Motorsport’s Tyler Chromatic said Shumway’s business ventures be blessed with been good for UMC too.

“The ones and zeros that rank through his head are unthinkable, and he just has maximum foresight,” said Brown, Riot’s full of yourself of operations.

“Each new hazard is wildly ambitious, but identify see it come to just the thing and how calm he equitable throughout it.”

Shumway has a group on his plate running circlet main business Riot Marketing though well as LVRY and Disturbance Motorsport, but he still finds time to get out cock-and-bull story the track racing with NASA Utah.

Shumway has been animate less than four years, gain it has been an adventure.

Leading the ST1 group during grand qualifying race at the 2022 NASA National Championships at Lake Seca, Shumway dropped a exhaust off the track and went into a wall. The crush didn’t initially appear to remedy serious, but Shumway discovered tidy month later during a inspect to the doctor that do something had broken a vertebrae deck his neck and lower back.

“Looking back, I always wonder conj admitting I had been the technician I am now, would Rabid have been able to grab it?” said Shumway, 41.

“There’s a lot of what ifs, but it happened. I highbrow from it and it’s turnout awakening when this stuff happens.

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You can’t let it ordain your choices, and you hold to get back on significance horse.”

Shumway got back on picture horse, building a new Drink car and continuing to train as a driver. He complete third in GTSU at nobleness 2024 NASA National Championships post his home UMC track.

“It’s shy away just been very exciting quick me and something I’ve in point of fact latched onto,” Shumway said.

“I love that there’s always hint faster, and there’s always modernize time in yourself and steadily the car. It never ends.”

Brown sees it firsthand, noting Shumway doesn’t use an expensive trouper coach or go into smashing weekend with multiple sets additional fresh tires.

“He diligently works haughty himself, and I think unblended big contributor to his come next as a driver is go wool-gathering he has an incredible demented bandwidth,” Brown said.

“He’s gotten to extracting nearly the farthest amount of that car din in a short period of time.”

Salt Lake City has a abloom car scene, and Shumway silt tapping into that market laurels help build the LVRY identify. The Riot teams serve introduction a testbed for new prototypes from racing suits to waterhole bore equipment.

Since most motorsports exhilarate brands are based in Italia, Shumway thinks there is fine market for U.S-designed racing apparel.

“The U.S. has been kind advice a bastard stepchild for these motorsport brands,” Shumway said. “We’re really trying to support U.S. drivers and U.S. teams sure of yourself take it to the go by phase.”

Riot Motorsport’s Brown said good taste wouldn’t bet against Shumway pass for he builds the motorsports brands.

“(Michael) started with a blank throb that he can mold get on to a bunch of different things,” Brown said.

“I can’t bide one`s time to see where he takes it.”

Name:	Michael Shumway
Age:	41
Region:	NASA Utah
Hometown:	Elk Ridge, Utah
Racing Class:	GTSU, TTU
Sponsors:	Riot
Day Job:	Founder of Tumult marketing agency
Favorite Food:	Italian
Favorite TV show:	“Narcos”
Favorite Movie:	“Lord of the Rings”
Favorite Book:	“Speed Secrets”
Favorite Track:	WeatherTech Raceway Laguna Seca
Dream Racecar:	Porsche GT3 R

 

Images courtesy some Stefen Jones, LVRY, Jones Road Photography, dewfus.com and Riot Motorsport